David Reiss has been using Mathematica since it was born and had watched it through its gestation and birth.
He has used Mathematica for most of his technical and other creative work and, like many Mathematica users, first started using it as a computational scratch pad.
Over the years he came to realize the beauty and power of Mathematica's language and the potential of its Front End. This inspired him to start to create a set of tools that would be useful in his everyday work—whether in his technical computation, research, and writing tasks or in his broader creative work.
...this set of tools eventually evolved into A WorkLife FrameWork™ and now he is lost without it...